What’s your value? Are you worth 9 billion, or are you worth nothing? Our perception is our reality. Some of us run businesses that create immense, life-changing value. Take, for example, those who dedicate themselves to helping autistic children—a gift so priceless it transcends any monetary measure. Yet, it’s amazing how often we overlook the true worth of what’s offered.
Then there are figures like Tony Robbins. He streamlined processes like NLP and even began his journey by pioneering ideas such as the “Fit for Life” concept from Harvey and Marie Diamond. He charges a premium—sometimes, simply attending his virtual sessions costs as much as $10,000. This is a stark reminder that value isn’t solely about tangible products; it’s also about the perception of success and expertise. Today, that perception is often shaped by a well-produced YouTube video or a glitzy website.
I’d venture to say that we all fall somewhere on that sliding scale. In my own business, I see it every day. Many of the doctors I admire, who rank highly on Google, offer procedures that come with real risks. Their glowing five-star averages often hide one-star reviews detailing everything from injuries caused by ultrasound on the face to freezing fat on the body that leads to paradoxical hyperplasia—not to mention RF microneedling, which carries the risk of scars. It begs the question: What do we truly offer, and more importantly, what is it really worth?
I’ve noticed that most people tend to undervalue what they bring to the table, while others overinflate their worth. Whether it’s a true con artist like Elizabeth Holmes, who swindled billions by claiming Theranos could run 100 blood tests on a single drop of blood, or someone like Bernie Madoff, there’s nothing inherently wrong with charging a high price for what you’re offering—if you’re delivering real value. It’s all about speaking loudly and confidently about what you bring to the world.
At the end of the day, our value is defined not by someone else’s perception but by our own belief in what we offer. So ask yourself: What do you offer? And more importantly, what is it truly worth? Embrace your worth, speak up for it, and never shy away from claiming the unique value that only you can bring.
PS: The movie The Dropout about Theranos really drove that point home and opened my eyes. It’s astounding to think that household names like Larry Ellison of Oracle, George Schultz, Walgreens, and so many others were taken in by the deception. Perception is reality.