Let me give you an example. You look great today, I want to acknowledge you, I loved your podcast. Huh? Those are bullshit? YES. If you are too lazy to spend one extra second thinking about what you specifically liked, just say nothing. As a matter of fact you will be seen as disingenuous or dishonest if you merely throw out a complement without specificity and you’ll have the opposite effect. They won’t trust you and they won’t trust anything you say. They might even view you as a superficial manipulative jerk.
It’s not that complicated. I was looking at a friends podcast yesterday she looked fabulous her face was lit up she had a lot of energy, her voice was great, she added humor and there was a ton of stuff I liked about it, that I could specifically tell her. I told her the blue color went well with her skin tone, and I thought her podcast was fabulous because of her energy and those things. See the difference? If you just tell someone you like some thing or they look great it’s bullshit. It’s lazy. Why can’t you take an extra second and ask yourself what you like about it?
If that’s too much trouble obviously you don’t care. As a matter fact when you give a genuine compliment. You are doing them a favor by giving them the “why”. So you’re helping them to repeat the behavior. So in addition the specific feedback you are giving them will probably have tremendous benefits for them. For example if you took the trouble to notice what color went well with that persons complexion or what energy or adjectives they used or excitement they brought that helped make their podcast interesting they can do it again. And to repeat, they are going to think you are bullshit if you give an empty, vapid complement. So there’s literally 180 degree difference between saying something as vapid as, “I want to acknowledge you versus giving a very specific itemize complement.” And a complement without specificity will have the opposite effect.