I didn’t earn a single penny from it—and I’m proud of that.

When CoolSculpting was first introduced, paradoxical adipose hyperplasia (PAH) was listed as a potential side effect. That was enough for Dr. Lisa and me to pass. The idea that at least 1% of patients could develop this painful, disfiguring condition—where fat cells grow instead of shrink—was unacceptable. That translates to at least one person per month experiencing this adverse effect. It infuriated me so much that in 2016, I launched coolsculpting.nyc to warn people.

It wasn’t until supermodel Linda Evangelista sued for $50 million and publicly shared her story that the broader public began to take notice. Her experience wasn’t just a minor side effect; she described being “brutally disfigured” and suffering from severe emotional distress. You can read more about her story in People Magazine.

Ask yourself: Is your doctor prioritizing your well-being, or are they more concerned about profits? If it’s the latter, it’s time to reconsider.

We introduced Exilis to the U.S. in 2009—ten years before CoolSculpting. It safely and effectively reduces fat while tightening skin, without the risks associated with CoolSculpting. Unfortunately, we didn’t have a $100 million annual advertising budget to promote it.

Do your homework. Don’t fall for the latest trend. Trust professionals with a proven track record of making safe choices. The evidence is all there.

P.S. This is where we do it—and have been doing it safely and effectively for years, with one goal in mind: using the safest, most effective technologies in the world. First, do no harm.
🔗 www.precisionaestheticsmd.com