The Real Time-Waster: Resistance or Action?

Have you ever noticed how the time spent resisting a task often far exceeds the time it would take to actually do it? Call it what you will—stress, friction, apprehension, or even “preparation.” But let’s be honest: more often than not, it’s procrastination in disguise.

Yes, good preparation is important, but I’d bet any amount of money that what most of us are doing is not true preparation. It’s procrastination. We’ve all been there—whether it’s making a cold call for a real estate listing, reaching out to a doctor’s office to sell equipment, or contacting a bar to pitch a product. The actual task takes mere seconds. And yet, many of us spend hours—sometimes even days—dragging our feet before we finally do it.

Nike had it right with their slogan, “Just do it.” But here’s the twist: this mindset applies even more to business than it does to sports. Think about it. How many times have you hesitated on making that first move in a business venture, like buying a piece of real estate? I’m certain that every single person reading this can reflect back on a property or a home they didn’t buy 20 years ago, which has since quadrupled in value.

Here’s an example we can all relate to: taxes. Everyone talks for months about “doing their taxes.” When it finally happens, it’s usually just five minutes of downloading 1099s and a W-2. Yet, we manage to procrastinate so much that some of us end up filing for an extension or even paying a late penalty.

The point of this post is simple: Just do it. Be present to the absolute fact that you waste more time in resistance than you do in the actual doing. Recognize when you’re caught up in the cycle of procrastination, and remind yourself that the task at hand is likely much easier and quicker than you’ve built it up to be.

So, the next time you find yourself hesitating, stop. Take a breath, acknowledge the resistance, and then take that first step. You’ll find that the doing is often far less painful—and far more rewarding—than the resisting.

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